In the buying center, Ryan answers the phones, receives and opens the mail, and monitors the incoming email. He sorts through all the sales solicitations and forwards the most interesting ones to his boss. The role that he is playing here in decision-making is of a gatekeeper.
In the decision-making unit of an organization a gatekeeper is someone who refines the information reaching various people working in the organization. They collect and process all the data that is reached to them and then decide where and to whom does to transfer this data.
Such a coordination helps in the better understanding and makes the tasks of every employee a lot easier.
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