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The better way a manufacturer of consumer durables seek to gain a better understanding of its marketing environment is through the media. The media can document all the problems surrounding stores and manufactures via searching at how they're doing economically.

A customer is a person or a collection who intends to reserve, orders, or makes use of bought items, merchandise, or services typically for personal, social, circle of relatives, family and similar wishes, not at once related to entrepreneurial or commercial enterprise activities.

Purchasers constitute the top trophic levels. In contrast to manufacturers, they cannot make their own food. To get energy, they devour plant life or different animals, while some consume each. Scientists distinguish among numerous sorts of clients. Number one clients make up the second trophic degree.

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