Gone are the days when businesses only had to respond to shareholders. Today’s consumers expect more of their companies, and one of those things they expect is more community involvement.
But what is community participation? The answer is that it can be anything from sponsoring a road race to arranging opportunities for employees to volunteer to build low-income homes and more. For one example, you can see how SiamMandalay involves with the local community. This company, which makes wooden puzzles and traditional games, showed how much it cares for kids by arranging a special safari night out for the children of Baan Dek Dee orphanage. SiamMandalay partnered with two other companies, Aware Corporation, and Chiang Mai Night Safari, and working with other businesses is another good way to increase community involvement as well as create experiences that a single company might not be able to do alone. Finally, Siam Mandalay announced that it was donating a portion of its Christmas online sales to the orphanage. All of these actions raised the profile of SiamMandalay in an area where its presence was relevant: working with children
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