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According to the definition provided, a vision statement is an inspiring long-term desired change that results from an organization's work.
A vision statement is:
A vision statement describes the idealistic, emotional future of a business or group in an inspiring manner. The founder's intention for the people with whom the organization interacts is referred to as their vision, which is a fundamental human emotion. The group is grounded as a result, and this enables them to have some real influence on the world.
A good vision statement is:
Common elements of effective vision statements include: The present tense is used, not the future tense. As if we had already attained our vision, they describe how we will feel, listen, think, say, and act. A strong phrase serves as a summary.
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The first part of setting strategic direction for an organization is to analyze the external and internal environments by preparing a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis. Once the SWOT is complete, the next step is to create a clear and compelling statement describing the inspirational long-term desired change resulting from an organization's work, called a __________.