David, an accountant with brighter future corporation, is experiencing job dissatisfaction due to comparing how hard he works and how much he gets paid versus his perception of a coworker's effort and reward. David's dissatisfaction can be explained by equity model.
Model of Brand Equity
Brand equity, according to David Aaker, is a collection of assets and liabilities associated with a brand that contribute or eliminate value from the item or activity under that branding. He created a brand equity model (also known as the Five Assets Model) wherein he recognizes five components of brand equity.
To learn more about Brand Equity
https://brainly.com/question/15105000
#SPJ4
