Correct option is B. In the planning process, what is the role of strategic goals and plans is sets company direction.
Leaders of a company develop their future vision and determine their organization's goals and objectives through the process of strategic planning. Establishing the order in which these objectives should be accomplished can help the company attain its stated vision.
Though it can run longer, strategic planning generally reflects mid- to long-term objectives with a life period of three to five years. This is distinct from business planning, which usually focuses on immediate, tactical objectives, including how a budget is allocated. A business plan may encompass a period of time that lasts from a few months to several years.
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