Sustaining technologies are the technologies that enable the incremental improvement of products and services.
Sustaining technology is essentially companies improving their products, and competing with other organizations providing similar services, in a race about who has the best tech. Some sustaining innovation can be slow, year-on-year improvement, whilst some can be huge, giant leaps forward.
As opposed to disruptive innovation, sustaining innovation, seeks to improve existing products. Meaning, it does not create new markets or values, but rather merely develop existing ones.
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