According to your textbook, a psychologist who instructs a business on how to maintain employee motivation is most likely an industrial/organizational psychologist.
WHY IS IT IMPORTANT
Industrial-organizational psychology, or I/O psychology, is characterized by its unbiased investigation of how individuals behave in social settings and at work. The specialty's emphasis is on creating broad guidelines for interpersonal, social, and organizational behavior and applying them to workplace problems.
Selecting I/O Psychology Career
The focus of industrial and organizational (I/O) psychologists is on how employees act at work. They apply psychological ideas and research methodologies to enhance all aspects of the workplace, such as performance, communication, professional satisfaction, and safety.
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