When comparing push versus pull concepts, the person that is really doing the pushing is: The customer.
In economies, the concept of push versus pull refers to the manner in which production and demand interplay. In the push system, production is increased because there might be a future need for products whereas, in the pull system, the present demand for a product gives rise to the increase of a product.
The main player who controls the push and pulls is the customer. If the customer demands a product, then production will be stimulated.
Learn more about the push and pull in demand here:
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