Generally, the exchange of goods and services occurs to supply a high demand. Therefore, the USA and the EU would negotiate with products that each one lacks.
International trade is a term to refer to the economic process by which two or more countries sell and buy products from another country.
In the case of trade between the USA and the EU, it can be inferred that the products they negotiate are products that they cannot supply autonomously and therefore they must buy them in the foreign market. For example, if the United States has a great strength in the textile industry, it is likely that much of its textiles are traded with the EU States.
On the other hand, if the EU has a strong medical and scientific development industry, it is likely that it will trade these goods with the United States in order to maintain an active and stable trade relationship.
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