When your profitable franchise fails simply because other similar franchisees have failed, this is known as the “coattail effect.
What is the coattail effect?
The coattail effect is known to be one that tends to take place if a strong candidate is said to be running for an office at the very top of the ballot helps to bring voters to other candidates on the party's ticket.
Hence, When your profitable franchise fails simply because other similar franchisees have failed, this is known as the “coattail effect.
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