From the pyramid making profit is at the base and corporate citizenship at the top.
Professor Archie B. Carroll was a full professor at the Terry College of Business, University of Georgia. His research focused on the success of business organizations.
An organization has to do with a cooperate entity which has many employees and has a structure of leadership with clear cut objectives. Carroll expressed the idea that profit is not the key role of an organization.
According to Archie B. Carroll, the responsibilities of an organization can be arranged as a pyramid, with making profit at the base and corporate citizenship at the top.
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