The characteristic of good marketing does not include benefiting competition
What is marketing?
Marketing refers to the ways, channels, strategies that a firm adopts to make its products or services known to the customers, which could be achieved with an advertisement where the benefits of the product are underscored regarding the customers and the society at large.
The aim of the firm is to maximize profits, which is at the expense of competition, hence, it is unlikely that such firms would embark on a marketing exercise with the intention of benefitting competition
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