___________________, did some of the earliest studies of advertising and established the very first psychological consulting firm aimed at personnel selection

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29-08-2022
Social Studies

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___________________, did some of the earliest studies of advertising and established the very first psychological consulting firm aimed at personnel selection

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Martebi Martebi · Answer 1 · 2022-09-07T10:00:42+02:00

Walter Dill Scott did some of the earliest studies of advertising and established the very first psychological consulting firm aimed at personnel selection.

What is Walter Dill Scott's theory of advertising?

Based on Scott theory, it states that consumer suggestibility is one that tend to be focused on some factors such as:

Their emotion
Sympathy
Sentimentality

Therefore, note that the man called Walter Dill Scott was the one who did some of the earliest studies of advertising and established the very first psychological consulting firm aimed at personnel selection.

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