The step of the planning phase of the strategic marketing process involves developing a plan for how to satisfy customer needs, while the who and what aspects had been determined previously is the marketing program.
What is marketing program?
A marketing program is known to be a kind of a coordinated as well as a well thought out group of activities that is made to attain marketing objectives.
Note that Marketing objectives are seen as a strategic sales goals that fit the products' power and as such, The step of the planning phase of the strategic marketing process involves developing a plan for how to satisfy customer needs, while the who and what aspects had been determined previously is the marketing program.
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