The primary strategic planning tool used to direct and coordinate the activities marketers will undertake to execute the right marketing mix strategies to maximize success is the marketing plan.
Marketing can defined as the process of creating brand or product awareness so as to attract potential customers or buyers.
Marketing plan on the other hand can be defined as the way in which a company or organization plan on how to use marketing to create awareness as well as how to use their marketing strategic to reach their target customers.
Therefore the planning tool used to direct and coordinate the activities marketers will undertake to execute the right marketing mix strategies to maximize success is the marketing plan.
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