In general, the heterogeneity of the traveler market and the task of meeting the needs and wants of diverse tourists is the key driver behind the idea of market segmentation.
What is a market segmentation?
It refers to the marketing strategy in which select groups of consumers are identified so that certain products can be presented to them in a way that appeals to their interests.
In marketing, the market segmentation is an important process because it strives to make a company's marketing endeavors more strategic and refined. Hence, in developing specific plans for specific products with target audiences in mind, the company can increase its chances of generating sales and being more efficient with resources.
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