The c) finding approach is a concept that assumes that opportunities exist independent of entrepreneurs and are waiting to be discovered.
How do entrepreneurs discover opportunities?
Entrepreneurs discover opportunities by searching for them systematically.
Entrepreneurs observe and recognize technological, economic, or social trends or patterns, and embrace them for investment and economic growth.
There are processes for finding opportunities, including need identification, market research, and questionnaires.
Thus, the finding approach to opportunities is opposed to the building approach, which believes that the entrepreneur manufactures opportunities for exploitation.
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