Marketers must understand this about their competition:
Marketers are salespeople who are charged with the responsibility of promoting a business and its good or services. Marketers who want to be successful in their business must be able to determine the abilities of their competition and be a step ahead of them.
When they learn about their weaknesses, they could use the knowledge to their advantage. The same is true of their strength.
Question:
What must marketers understand about their competition?
(Select all that apply.)
Their strengths
Their weaknesses
Their likely response to marketing activities
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