The statement in the marketing mix, product refers to activities that communicate the merits of a product and persuade target customers to buy it is: True.
What is marketing mix?
Marketing mix can be defined as the technique or strategies use by companies to create awareness about their product or brand.
The statement is true because with marketing mix a company can make use of price, product, promotion to attract and persuade potential customers to buy the product.
The marketing mix are:
- Price
- Product
- Promotion
- Place
Therefore the statement is true.
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