This is false. Most firms do not begin the strategic planning process by developing detailed marketing and departmental plans that support a company-wide plan.
This is the term that is used to describe the process through which the leaders that are in an organization would be able to identify their goals and the objectives that they have. This tells us of the sequences from which the goals of the organization has tp be realized.
Hence we can say that This is false. Most firms do not begin the strategic planning process by developing detailed marketing and departmental plans that support a company-wide plan.
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