Question

12. In this regard three types of policy can be distinguished gravity push and pull. Pull is
a) non promotion in that the international marketer merely sells to an intermediary and lets the product find its own way to ultimate consumers and users. b) geographic distance together with imperfections in existing communication media
c)one of promotion through the marketing channel
d)one whereby distribution is bought by establishing consumer demand ​

Answer 1

Three types of policy can be distinguished gravity push and pull.

a) non promotion in that the international marketer merely sells to an intermediary and lets the product find its own way to ultimate consumers and users.- This is Gravity pull

b) geographic distance together with imperfections in existing communication media- This is Gravity push

c) one of promotion through the marketing channel - This is Gravity pull

d)one whereby distribution is bought by establishing consumer demand ​ -This is Gravity pull

The business policy of gravity pull and push is done on the market structure and considering internal or external environment of the business.

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