Positioning leads to the successful development of a client value proposition that offers a compelling justification for the target market to purchase the product.
More about positioning:
Positioning is a word used to explain a company's consumer perception, how its products stand out from those of competitors, and how they differ from the concept of brand recognition. To sell goods or brands, businesses may draw attention to their distinctive qualities.
Positioning is among the best marketing strategies. With the guidance of Al Ries and Jack Trout, positioning, which was first focused on the commodity, was expanded to include creating a product's repute and ranking compared to that of competitors.
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