The characteristic of useful market segments that relates to whether the segments can be effectively reached and served is whether the segment is accessible.
Accessible things are things that are easy to grab, reach, or utilize. A structure with ramps and large doorways is an example of one that is disability accessible. Approachable; simple to access or approach.
Market segmentation is the process of separating a large consumer or company market into smaller consumer groups based on some kind of shared characteristic. Typically, this process involves existing and future customers.
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