They are exhibiting management of the promotion mix in marketing.
To achieve a specific marketing goal, a promotional mix is an amalgamation of advertising techniques such as advertising, sales, public relations, and direct marketing. Typically, the promotional mix is only one component of a larger marketing strategy. You may select a few strategies or determine that a combined effect of every one of them will be most impactful for your advertisement.
The promotional mix is comprised of four components. Direct marketing, brand management, personal sales, and ad campaigns are some of them.
A promotional mix is a component of the total marketing plan, which would be the basic fundamental model used by many enterprises.
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