The greek term Logos was used by early scholars of public speaking to refer to reasoning.
Logos is the root of the word "logic." Logos is to appeal to logic by relying on the intelligence of the audience and providing evidence to support your argument. Because the information makes you appear knowledgeable, logos also helps to develop ethos.
Logos is an important part of public speaking because logical arguments that make sense are not easily dismissed.
To employ logos, the author draws clear, logical connections between ideas and employs facts and statistics. Another strategy is to make a logical argument using historical and literal analogies.
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