When selling to a buying group, a salesperson should come to the location before the group arrives because he or she can set up and inspect equipment and evolve familiar with the surroundings.
Salespeople should make frequent eye contact with everyone in the buying group when pitching to groups.
When making a sale to a group of potential customers, the salesman should arrive early to set up, check the equipment, and become familiar with the area.
The salesperson should refrain from reading the presentation to the group while scrolling through it. Examples could be fictitious, but anecdotes are not. Because they have a tendency to be extremely distracting, electronic materials like multimedia presentations should be avoided during presentations.
The exchange between a salesman and a potential customer constitutes the selling process. The selling process consists of the following seven steps: prospecting, planning, approaching, presenting, resolving objections, closing, and following up.
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