When mcdonald's comes up with a new drink or sandwich for its restaurants, it often markets it in a dozen or so of its outlets. When the company does this, it is engaged in test marketing.
What is a test marketing?
Prior to a wider release, a product or marketing campaign is made restricted available to test markets to gauge consumer response. It's important to remember that users of the product or marketing campaign could unintentionally be test subjects.
Test marketing is usually the launching of the new product to see the response of the people and understanding the marketing capacity of the product.
Thus, it is test marketing.
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