The word that is highlighted is Emphasize. See the definition Emphasize below.
Besides highlighting a words, Italics can be used to emphasize a word or a specific fact in a phrase.
However, italics and other font alterations lose their impact when used excessively.
To get your argument clear, utilize such methods sparingly and rely on good writing and intelligent word placement.
Making emphasis with type, especially in text situations, is a useful strategy for conveying a message.
It directs the reader's attention to important words and phrases.
Learn more about Emphasis:
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