The idea of improving cash flow by exploiting the cyclical nature of different product lines is represented in conglomerate integration.
What is conglomerate integration?
It corresponds to an organizational strategy of expanding its products and markets through product lines and insertion into different types of different niches, in order to attract new customers, increase its positioning and profitability.
Therefore, conglomerate integration is a positive strategy to improve cash flow when it is well planned and aligned with the needs and desires of potential customers.
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