The process of selecting one or more market segments to enter is called Market targeting. Hence, option A is correct.
Market segmentation is the process of categorizing products into a specific category, group, or brand. The segmentation is done by the company that has different kinds of products under one company name.
Through different segments, the company tries to target its audience into the categories of different segments. Segmentation plays an important role in the targeting of audience. The method of determining the desirability of each market segment and choosing one or more to enter.
Thus, it is market targeting, option A.
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The options are missing -
a. Market targeting
b. Market diversification
c. Market divesting
d. Market positioning
e. Market mixing
