sales activity variance
The difference between a product's actual and budgeted sales volumes is multiplied by the normal profits, contributions, or revenue per unit to get the product's sales volume variance. The metric is a way to measure sales success based on the cost of meeting or not meeting your forecasted sales.
Sales volume variance is the difference between what an organization expects to sell and what it actually sells, which causes a variation in profits or contributions margins. On the basis of the normal mix of goods and services, we determine the SQV for a set period of time.
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