Respuesta :
Developing, executing, and assessing the promotional program enables an organization by prescribing a strategic approach that enhances promotional decisions.
What are promotional programs?
A programme is a collection of marketing promotions that together comprise a broader marketing effort with the goal of increasing consumer awareness of a firm, its goods or services and eliciting leads from potential customers. Product resellers utilize sales promotion strategies to draw in clients who are concerned about prices.
The theory is that when a business gives a lower price, the customer will believe they are getting more for their money. Although there are many different kinds of promotional activities, personal selling, advertising, and sales promotions are the most typical and frequently used promotions in commerce. Based on the goals of the firm and the traits of the target market, each activity is created to accomplish a certain communication mission.
Hence ,Developing, executing, and assessing the promotional program enables an organization by prescribing a strategic approach that enhances promotional decisions.
To learn more about promotional programs refer to:
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