Question

What's one way a creative team would use a focus group?

Question 4 options:

to gather feedback on a new project


to secure financing for a new project


to solve a dispute among coworkers


to respond to a speaker's message

Answer 1

One way a creative team would use a focus group is "to gather feedback on a new project" (Option A).

What is focus group?

A focus group is a market research technique in which 6-10 individuals gather in a room to offer input on a product, service, concept, or marketing campaign.

A qualified moderator leads a 30-90-minute group discussion geared to acquire useful information.

What are other ways to use a focus group?

Focus groups are often used to elicit people's thoughts, ideas, and beliefs about a specific topic or product. While polls and questionnaires are valuable, they do not capture what people are thinking or experiencing. A focus group will be useful in this situation.

How do you run a focus group?

The way to run a focus group is indicated by the following steps:

• Select a subject for discussion.
• Select your questions or discussion starters.
• Prepare your questionnaire for the focus group.
• Make a notetaker.
• Schedule and recruit participants.
• Obtain permission and begin the dialogue.
• Allow everyone to introduce themselves.
• Pose your queries.

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