Respuesta :
Marketing is the process by which companies communicate their value proposition.
A value proposition is a succinct statement that summarises the advantages your potential customer will experience from using your product, service, or concept. It simplifies your sales pitch's complexity into a message that your client can quickly understand and remember. The business must explain the essential components of value to potential customers as it works to comprehend and maximize the value of its offering. Customers should be directly informed of a value proposition via the company's website or other marketing or advertising materials. The value proposition of a company in marketing is the full range of advantages or economic value that it guarantees to provide to both current and potential customers.
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