The answer is when monitored actively, social media offers an early warning of a crisis.
In relation to issues management and crisis communications when monitored actively, social media offers an early warning of a crisis.
What is crisis communications?
- Crisis communication is widely described as the gathering, processing, and transmission of information needed to address a crisis situation. It is the "dialogue between the organization and its public(s) before, during, and after the unfavorable event."
- The primary purpose of any workplace crisis communication plan is to facilitate seamless communication inside a company during a crisis.
- Messages used in crisis communication are intended to give employees with the information they need to make sound decisions during crises and emergencies.
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