During Commercialization the firm gear up for full-scale production, distribution, and promotions.
The lifespan of a product is known as its life cycle. It starts during the product's development and concludes when it has been taken off the market. The process a product goes through from the time it is first introduced to the market until it decreases or is removed from the market is known as the product life cycle. Introduction, growth, maturity, and decline are the four phases of the product life cycle.
Commercialization is the final stage in the process where the new product will be introduced, full scale, to the market.
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