Companies can customize online advertising by geotargeting so that people who log on in different places will see ad banners for local businesses.
Advertising that uses location data to target customers with content relevant to their location and activity is known as geotargeting (also known as geotargeted advertising). This advertising technology shows material based on an automatic or supposed understanding of the location of the customer.
For instance, a car dealership or repair shop may launch a geotargeting marketing campaign to display a specific advertisement to those who are within 10 miles of the store's location. Even more, specialized advertising uses geotargeting. Geotargeting advertising enables you to display adverts based on users' actual locations when they consent to location services for apps on their phone (like a retail or restaurant app).
For instance, if you own a fast service restaurant or a clothes store, you can advertise to target customers who are nearby and entice them to come in. To put it simply, geotargeting enables marketers to offer consumers more relevant, targeted deals, which in turn increases engagement.
Learn more about geotargeting here:
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