When the managing director of a multinational company explained to his subordinates why the company had to reduce their incentives the previous month, he was engaging in downward communication.
- The act of communicating significant information downward from higher levels to lower levels within a business or organization is known as downward communication.
- Sharing policies and procedures within the organization is an example of downward communication, which makes sure that everyone is aware of the rules they must abide by by ensuring the uniformity of the shared information.
- Communication of organizational goals, plans, programs, policies, and procedures to the workforce is the primary goal of downward communication. Additionally, downward communication aids workers in comprehending their responsibilities and connecting them to those of others within the company.
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