In the context of market channels, the use of local distribution networks to reach target customers is identified in the coverage channel factor.
The people, organizations, and activities necessary to transfer product ownership from the point of production to the point of consumption make form a marketing channel. Since it is the route via which goods are delivered to consumers, it is often referred to as a distribution channel.
According to HubSpot research, the most often used platforms for B2B marketers include social media, websites and blogs, and email marketing. Social media is the most well-known digital marketing channel because to LinkedIn (which is reported as their most effective channel).
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