Respuesta :
A sales organization practice whereby a different sales force calls on each separate type of buyer or market channel is referred to as a "Customer sales organization".
What is market channel?
A marketing channel is defined as the collection of individuals, organizations, including activities that collaborate to move things (products and services) between their point of origin to their point of consumption.
There are four basic types of the market channel are-
- Direct selling is the practice of marketing and selling products directly to customers without the use of an established retail location.
- Products are manufactured just at point of origin then sold to clients by downstream middlemen such as brokers, traders, wholesalers, and retail stores.
- Dual distribution occurs when manufacturers mix various types of outlets to offer products to end users. This could imply that the producer sells directly to clients as well as to wholesalers and retailers that sell to customers via their own distribution networks.
- Reverse marketing is the process of returning merchandise from the customer to the manufacturer. Recycling & product recalls are two examples of reverse marketing.
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