The company is participating in cause-related marketing.
CRM stands for cause-related marketing, which is a win-win partnership between a corporation and a nonprofit organization to advance both their respective causes and the sales of the former. CRM gives additional opportunities for fundraising and publicity, both of which may be advantageous to nonprofits. Such alliances, however, need to be properly thought out because they can endanger the reputations of both parties.
For instance, if consumers perceive the CRM as obnoxious commercialism, a noble cause may become devalued. Cause-related marketing is a reputable and accepted business practice; it increases customer loyalty; it improves a company's reputation and helps set it apart from the competition by providing materials to corporate PR officers; it also aids in boosting employee morale and loyalty; and it heightens customer loyalty.
I understand the question you are looking for is this:
If a company contributes to a worthy cause without tying that contribution to consumers' buying a brand or other financial or nonfinancial objectives, that company is participating in ______.
a. cause-related marketing
b. buzz creation
c. ambush marketing
d. corporate philanthropy
e. reactive MPR
Learn more about cause-related marketing here:
https://brainly.com/question/15182861
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