Every time we watch a television commercial, read a pop-up ad on the internet, or listen to a political speech, someone is using "Persuasion" to try to influence what we believe or how we will behave.
What is Persuasive communication?
Persuasion is the act of delivering arguments in order to influence, motivate, and change your audience. Persuasion can be implied or explicit.
Some features regarding the Persuasive communication are-
- Motivation entails using force, a trigger, as well as enough influence to effect change.
- Persuasion is the technique that drives the audience to modify their attitudes and behavior, embrace your point of view, and react to your arguments.
- The goal is to influence your audience's views, attitudes, judgments, and values.
- Because the audience's prejudice in judgment may be present, plan a few good points so that they can respond to and comprehend your topic.
- If the audience believes that shortage or an issue exists, they will seek solutions.
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