Qualified prospects have not only the need or desire for your product, but they have the ability and authority to purchase it.
Prospect, outlook, expectation, and foretaste all refer to a foretaste of things to come. Prospect means the anticipation of a specific event, circumstance, or development of specific interest or concern. The idea of a calm weekend suggests foreseeing the future.
Simply simply, a sales prospect is someone who is interested in your product or service. A prospect, on the other hand, has not yet engaged with your organization or joined the sales process.
Marketing prospects are contacts who have the potential to become leads, or 'prospective' leads. An email list is an example. All contacts are prospective leads before any action is done. They will become legitimate leads once they have confirmed their interest.
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