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16-08-2022
Social Studies

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_____ represents the worth obtained because some shopping task or job is completed successfully.

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21-08-2022

Utilitarian Shopping Value represents the worth obtained because some shopping task or job is completed successfully.

Utilitarian Shopping Value

In general, utilitarian shopping value reflects the task-related value of a shopping experience while hedonic shopping value reflects the value found in the shopping experience itself independent of task-related activities (Attaway, 2000).

What is an example of utilitarian value?

When individuals are deciding what to do for themselves alone, they consider only their own utility. For example, if you are choosing ice cream for yourself, the utilitarian view is that you should choose the flavor that will give you the most pleasure.

To learn more about Utilitarian Shopping Value, click the links.

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