The type of appeal being developed in each scenario are:
- An astronaut gives a speech about why space exploration is important for scientific progress. Logical appeal
- A student in a science class writes an essay to convince people that installing solar panels will lead to lower electricity bills. Logical appeal
- A chef tells a moving story about her grandmother’s delicious cooking to persuade diners to try a new dish. Emotional appeal
- The spokesperson for a product tells shoppers to buy the product while supplies last. Scarcity appeal
What is an appeal?
An appeal refers to a statement that is framed to convince people to take a certain action. In the sentences above, we see the various ways that the individuals try to make people take a certain action.
The logical appeal presents reasons that will make a person conclude that the recommended action is reasonable.
Learn more about appeals here:
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