In deciding which product lines to emphasize when a production constraint exists, the company should focus on the product line that has the highest contribution margin per unit of the constraint.
What Is a Product Line?
A product line is a group of related products all marketed under a single brand name that is sold by the same company. Companies sell multiple product lines under their various brand names, seeking to distinguish them from each other for better usability for consumers
Why is product line important?
A product line is a set of related products which are sold to consumers under a sole name or brand. Product lines are important for three primary reasons: familiarity, product and brand diversification through market penetration, and created value
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