Joe receives a new hat for his birthday from his friend Nate. In this example Nate is a customer.
Who is a Customer?
- A customer is someone who purchases goods, services, products, or ideas from a seller, vendor, or supplier in exchange for money or another useful consideration.
- This definition applies to sales, business, and economics.
- There are four main categories of customers:
- Price consumers -These customers simply seek to purchase goods and services at the most affordable prices.
- Relationship-based customer.
- Value customers.
- Buyers who play poker.
- Foe example, a person who visits an electronics store and purchases a TV is an illustration of a customer. A person, particularly one involved in social interaction.
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