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Joe receives a new hat for his birthday from his friend Nate. In this example Nate is a customer.

Who is a Customer?

  • A customer is someone who purchases goods, services, products, or ideas from a seller, vendor, or supplier in exchange for money or another useful consideration.
  • This definition applies to sales, business, and economics.
  • There are four main categories of customers:
  • Price consumers -These customers simply seek to purchase goods and services at the most affordable prices.
  • Relationship-based customer.
  • Value customers.
  • Buyers who play poker.
  • Foe example, a person who visits an electronics store and purchases a TV is an illustration of a customer. A person, particularly one involved in social interaction.

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