The range of offerings from the tangible to the intangible or product dominant to service dominant is referred to as the?

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EvelynJ2445 EvelynJ2445

04-08-2022
Business

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The range of offerings from the tangible to the intangible or product dominant to service dominant is referred to as the?

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tutorconsortium343 tutorconsortium343 · Answer 1 · 2022-08-09T15:44:12+02:00

Service Continuum The range of offerings companies bring to the market, from the tangible to the intangible or the product-dominant to the service-dominant.

Service continuum :

The goods and services continuum enables marketers to see the relative goods/services composition of total products. A product's position on the continuum, in turn, enables marketers to spot opportunities. At the pure goods end of the continuum, goods that have no related services are positioned.

Tangibility:

Goods are tangible products such as cars, clothing, and machinery. They have shape and can be seen and touched. Services are intangible. Hair styling, pest control, and equipment repair, for example, do not have a physical presence

Learn more about service continuum :

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