After a customer has purchased a refrigerator, he is offered free delivery, installation, financing, and warranty, this is known as the “Augmented Product”.
An augmented product contains extra features or services added by its seller to distinguish it from comparable goods offered by rival businesses. A product can be improved by including additional, non-physically present features or advantages.
Free delivery and in-home service installation are two aspects that are used to build better items. Cosmetics businesses routinely offer free makeovers and travel-size samples to market their goods.
A product is an item that can be offered for sale.
A customer buys the product to consume.
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